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WEMBANYAMA’S NEW BRAND IDENTITY
NIKE’S NEWEST WORK ON ATHLETE’S BRANDING
THE LAUNCH
There was no better moment for Nike than April 8th to launch the new personal brand identity of Victor Wembanyama, the rookie power-forward of the San Antonio Spurs.
Monday was in fact the day of a solar eclipse event in North America, thence the correlation between the extra-terrestrial event and the brand identity of the franchman seems right on point.
FROM A NICKNAME TO A PERSONAL BRAND
In 2022 when asked about an opinion on the frenchman, Lebron James playfully responded with: “Everybody is been a unicorn over the last few years, but he’s more like an alien”. With his physical prowess, his ability to play basketball in a smooth way despite his huge physic, as well as his long arms and thin body, the association with an alien seems obvius, but at the same time it trascends the mere non-terrestrial ability and knowledge of the sport. Wemby incorporates perfectly the concept of alien form.
THE LOGO
The new logo released by Nike embraces the identity of the frenchman: a basketball with an alien face embedded in it, as well as two Nike’s Swoosh, create an engaging, flawless and interesting logo that incorporates all the features of the Wemby’s brand identity.
A WHOLE IDENTITY
There’s more than just a logo. It’s a whole brand identity that encapsulates all the non-earthly qualities of his game and personality. The slogan “Be Unique Everyday”, (which will be printed on the new Nike GT Hustle 2) creates a perfect dialogue with the alien identity of the player, but also it brings out the uniqueness of each one of us; it is an inclusion statement by the american brand, and especially an inclusivity that aims to push athletes to everyday enhancement of their own features and talents.
PERSONAL BRANDING AT ITS FINEST
In the last years we are seeing more and more often collaboration between athletes and sport brands in building peculiar brand identities, which aim to create easily recognizable identities, that takes the peculirar characteristics of the athletes and translate them into merchandise, sport articles and ideologies, so making it profitable. In the Wembanyama case we are seeing one of the finest personal branding works so far.
What do you think about Wemby’s brand identity? Let us know in the comments!
By Andrea Peddis
Sport Communication specialist
Published: Apr 20, 2024 11:00
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